Problem first. Technology second.

BRR · Applied technology with judgment.

We turn real needs into clear decisions, prepared teams and executable solutions.

Bárbara Regina Ribeiro, founder of BRR

BRR leadership

Bárbara Regina Ribeiro

Founder and CEO of BRR

Specialist in artificial intelligence, innovation and technology strategy. She personally leads every project and coordinates the talent required to deliver it.

+2,000 h of applied technology training
+18,000 followers on LinkedIn
Cross-sector experience across companies and institutions

Experience and ecosystem

Track record, alliances and collaborations

Professional experience and relationships linked to the BRR ecosystem.

Companies, institutions, alliances and collaborations

BRR services

From knowledge to execution

Three capabilities that can be contracted separately or integrated into one project.

Prepare

Applied training

Programmes for using technology and AI with security, productivity and judgment.

  • Technical and non-technical teams
  • Content adapted to sector and level
Explore service

Execute

Implementation

Concrete solutions with scope, metrics and owners defined from the outset.

  • Automation and AI assistants
  • Specialist talent when needed
Explore service
01
UnderstandChallenge, context and priority
02
DefineScope, metrics and owners
03
ExecuteDelivery, transfer and follow-up

Technical capability without inflated structures

BRR brings in specialists and partners only when the project scope requires them.

Strategy Training Automation Applied AI Development Partners

Testimonials

What people who have worked with us say

Thomas Preiss
«I had the pleasure of working with Barbara in my role as an M&A partner and really enjoyed working with her. Barbara has a very good understanding of AI, but what I appreciated most was her ability to look beyond the technology itself and understand the actual business and strategic implications. She has a very practical mindset, asks the right questions and is good at turning complex topics into something clear and relevant. She is very easy to work with – smart, reliable, straightforward and always constructive in her approach. I would happily recommend Barbara to anyone looking for an experienced AI advisor who combines strong technical understanding with a genuine sense for business. https://www.linkedin.com/in/thomas-preiss-76004b14/»

Thomas Preiss M&A Partner and Founder, TYTAN Capital

Kike Rodríguez
«LLevo siguiendo hace bastaten tiempo la trayectoria de Barbara y se nota que es de esas personas que se esfuerzan en hacerlo cada día mejor, que cuida los detalles y siempre hace por dar lo mejor de si, super recomendable»

Kike Rodríguez update.es

«BRR nos ayudó a identificar procesos repetitivos y tareas que estaban consumiendo tiempo innecesariamente dentro de la organización. A partir de ese análisis, diseñó e implementó una automatización adaptada a nuestro flujo de trabajo, simplificando un proceso que hasta entonces era manual y complejo. Lo que más valoramos es que la tecnología se planteó desde una necesidad real del negocio, no al revés. El resultado ha sido un proceso más ágil, menos carga operativa y una forma de trabajar mucho más eficiente.»

Cristina Buendía Director, Industry knk

BRR AI Transparency Mark seal

BRR principle

AI as co-pilot. Human judgment.

Technology supports the work; responsibility and final decisions remain human.

Next step

What do you need to move forward?

Tell us about your goal, challenge or opportunity. We will assess the next step with you and the capabilities needed to make it happen.

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